For clients · Paid project briefs
Website design brief.A template you can use.
Copy the template below, replace the prompts with your answers and remove anything that does not apply. Keep private access details out of the public version.
Free posting · Paid freelance work · No automatic publication
Website design brief template
Prepare the scope
Use the checklist to define deliverables, budget and deadline.
Post a paid brief for free
Create a client account and complete the required profile information.
Choose the conversation
Review responses and profiles, then agree scope and payment directly.
Fill the unknowns honestly
You do not need every technical answer before speaking to a freelancer. Mark a decision as unresolved rather than inventing certainty. If the platform, sitemap or content strategy needs discovery, make that a paid phase with its own output. Separate a hard deadline from a preferred date and explain the reason behind it.
Use a public version and a private handoff
The public brief should explain the work without exposing credentials, customer data or confidential documents. Describe the access a collaborator may need, then arrange secure sharing at the appropriate stage. Name an approval owner and consolidate feedback so the freelancer does not receive conflicting instructions from several stakeholders.
Turn the template into an agreement about scope
A completed brief helps compare responses, but it is not a replacement for agreed working and payment terms. Confirm deliverables, revisions and acceptance with the chosen freelancer. The text below is a planning aid, not legal advice. Publish the paid scope free on Vibe Work when you are ready; there is no automatic publication when you open the client account.
Copy and adapt this template
Use the text below without an account. Download it, or open the website example to edit a brief in place. You review and confirm before any publication.
WEBSITE DESIGN BRIEF 1. Business and audience Business / project name: What we offer: Who the website is for: The main question visitors need answered: 2. Goal and next action Business goal: Primary visitor action (enquiry / booking / purchase / other): Existing website and the problem to solve: 3. Scope Required pages: Required features and integrations: Design only, implementation, or both: Preferred platform, if known: Explicitly out of scope: 4. Content and visual direction Brand assets available: Copy and photography available: Who creates missing content: Reference sites and what we like about them: Accessibility / language requirements: 5. Delivery Mobile and desktop layouts required: Editable source files and export formats: Hosting / domain / licence ownership: Handover and training requirements: 6. Process and budget Budget for the work and currency: Separate third-party costs: Deadline and reason: Decision-maker and review schedule: Included revision rounds to agree: 7. Acceptance and launch Checks required before acceptance: Content / URLs / forms to preserve: Who handles deployment, backup and rollback: Post-launch support to agree: Open questions requiring paid discovery: Do not include passwords, private customer data or production secrets.
Before you start
Can I use this template without registering?
Yes. The complete text is visible here. Copy and adapt it before deciding whether to post.
Do I have to fill every field?
No. Remove irrelevant fields and mark unresolved decisions clearly. Do not invent a technical requirement merely to fill a box.
Will the template publish a project automatically?
No. The action opens the existing client flow. You must complete the required profile and explicitly publish your task.
Your brief can be clear before it is perfect.
Use the template, state the unknowns and invite relevant responses.
Next: sign in or create a client account. Complete your profile before posting.
No posting fees. No paid proposal credits.
Posting projects and sending proposals on Vibe Work are free, with no paid quotas on either action. Clients set a budget for the work; freelancers do not need to buy credits to respond to native Vibe Work projects.
Free access does not mean free labour. Agree the scope and payment for the work directly. Profile requirements, project eligibility and anti-spam protections still apply. External platforms set their own fees and application rules; payment providers may charge separately.